GQMS Employee Brand & Talent Communication
Every successful company understands the value of consumer and corporate branding. But until recently, few organizations invested as much time and resources into their employee brand talent program. All that is changing and changing fast. Employee's are key to marketing your brand or potentially destroying your brand in today's market place.
The Employee Brands and Talent Communications practice at GQMS works with some of the world’s leading businesses. We apply insight and creativity to ensure our clients and employee's stand out in the increasingly competitive market for talent — and we also build talent communities that are pioneering new ways of engaging and inspiring potential candidates.
Why Invest in Employer Branding?
A strong employer brand helps organizations attract employee talent directly, which significantly reduces reliance on agencies and external specialists. But the benefits are not simply related to cost savings. Just as important is the broader value that an employer brand can deliver, such as the increased employee retention and deeper engagement of talented people already on the team.
What Makes a Successful Employer Brand?
Any employer brand should express a compelling truth about an organization’s career offering — exactly in the way that a consumer brand should say something true and compelling about a product or service. After all, without a key message that resonates with employee's and motivates, any marketing activity is likely to be little more than expensive noise.
Creating EVPs with Impact
GQMS IMPACT research methodology has been designed to identify the selling points of the organizations we work with, and to investigate the expectations and perceptions of key talent audiences. The insight gained from this research is then distilled into one core truth: the employer value proposition, or EVP.
Bringing the Message to Life
The EVP is just the starting point. Once identified, it forms the basis of an engaging employer brand that works in harmony with other brands deployed by the organization and can find expression in any number of platforms — including a social media campaign, a careers website, recruitment literature, or a targeted employee talent community.
Our Services in Full
- Employer Value Proposition (EVP) Development
- Employer Branding
- Employee Talent Communities
- Social Media
- Recruitment Advertising
- Careers Websites